Social connections and community impact are two of today’s most important cultural trends. Combined, they add up to a growing commitment to philanthropy. 

Not everyone likes to “do good” in exactly the same way, though. Understanding the ideal mix of charitable activities based on your social impact personality type—investor, connector or activator—can be useful as you decide how to spread love in your community. 

Investors prefer to engage in social impact activities that are independent, preferring to put their financial resources directly behind the causes they care about. Investors may not have the time to engage with charitable work in person, but are able to write a check or purchase a product that supports a cause, mobilizing funds to support their favorite organizations.

Connectors prefer to engage in social impact activities that are social in nature, involving the opportunity to get together with other people, although not necessarily always in pursuit of the same specific charitable endeavor. This may include celebrating at community events, gathering for demonstrations, or spreading the word about a favorite cause on social media.

Activators are passionate about participating in one or two causes they care most about, and tend to focus on moving the needle on a single social issue on a broad scale. They generally tend towards focused and scheduled activities oriented toward a specific task or community goal—many people who serve on boards of directors are activators.

Whatever your social impact personality type, our team at Brooklyn Community Foundation can help you reach your goals, whether you are a donor or donor advisor in our community.

Getting in touch with the ways you like to give back means you’ll enjoy your community engagement even more. That’s good for the community—and good for you, too.   

To learn more about Donor Advised Funds and how they can help you or your clients give with intention, contact our Donor Services team at donorservices@bcfny.org.